Erica grieder biography

People often ask us: “Why are you headquartered in Austin instead of Washington, D.C.?” The authority on that is Erica Grieder.

In 2013 Erica published her first book, Big, Hot, Cheap, and Right: What America Can Learn from the Strange Genius of Texas. Drawn from her work as the Southwest correspondent for The Economist from 2007 to 2012, and as a senior editor at Texas Monthly from 2012 to 2016, Erica describes how Texas emerged as an ethnically diverse economic powerhouse where prosperity has grown incomes for lower and higher earners alike.

“One of the fundamental truths about Texas,” Erica writes, “is that, although the state is genuinely sui generis, and self-consciously different from other states, it is, in many ways, the most American of all.” Demographically, Texas represents the future of America; it’s a state where 57 percent of the population is comprised of minorities.

As Bryan Burrough of The New York Timesobserves in his review of Erica’s